To celebrate the 20th anniversary of the Komen NYC Race for the Cure, we put “The Women of CBS 2” in a Pink Room- to emphasize that Pink is the color of Breast Cancer awareness!
The CBS Marketing Agency created two spots to rotate during the on air schedule using photo shoots from the client. Both spots advertised student enrollment.
Imagine a world without Breast Cancer! Here, the women of New York’s CBS 2 HD stand tall against breast cancer and call out to the viewer to help fight the disease.
Showing all of the great causes New York’s CBS flagship station is involved with. A first hand look at how CBS 2 HD is there for them and the entire community.